Resume

I’m a Senior Art Director with 12 years of experience designing and leading creative for global brands.

My expertise is crafting integrated campaigns and leading award-winning experiential activations that connect emotionally and drive results. I believe in strong concepts, beautiful execution, and empowering teams to do their best work.

Alexandria Romel

Senior Art Director | Experiential Marketing | Visual Storyteller

Contact

(414) 520-5067
alexandriaromel@yahoo.com
LinkedIn

Education

University of Wisconsin-Milwaukee
Bachelor’s Degree in Graphic Design
2009 – 2013

Core Skills

  • Adobe Creative Suite

  • Branding & Identity Design

  • Presentation Development

  • Art Direction

  • Creative Concepting

  • Campaign Development

  • Visual Storytelling

  • Cross-Functional Collaboration

  • Experiential Marketing Strategy

  • Management & Mentoring

  • Client Relations

Core Strengths

  • Creative and Visual Direction

  • High Attention to Detail

  • Multi-Disciplinary Collaboration

  • Analytical & Strategic Thinking

  • Process-Oriented

  • Calm Under Pressure

  • Reliable & Thorough

  • Real-Time Feedback

Work Experience

Senior Art Director

GMR Marketing • Milwaukee, WI (Remote)
May 2024 – May 2025

  • Led creative strategy and execution for large-scale,culturally relevant brand activations

  • Directed multi-disciplinary teams to align strategic,innovative creative with client objectives

  • Integrated mobile and digital touchpoints to boost audience engagement

  • Led consistent visual storytelling across print, digital, and video formats

  • Provided design leadership and nurtured emerging creative talent through thoughtful management and mentorship

Art Director

GMR Marketing • Milwaukee, WI (Remote)
March 2019 – May 2024

  • Led creative work from concept to execution on national and global brand experiences

  • Turned brand strategies into engaging experiences that connected with audiences and delivered results

  • Worked closely with strategy, production, and client teams to keep creative aligned and cohesive

  • Helped win new business by developing ideas and crafting strong pitch presentations

  • Contributed to team culture through mentoring and process improvement

Senior Designer / Designer / Intern

GMR Marketing • Milwaukee, WI
May 2013 – March 2019

  • Supported creative teams across a wide variety of projects, building foundational skills in concepting, branding, and client collaboration


Graphic Design Intern

Skylight Music Theatre • Milwaukee, WI
August 2012 – December 2012

  • Supported in-house design needs for marketing and promotion materials, gaining hands-on experience in print production and branding

Previous Clients