Resume

I’m an experiential brand designer with 12 years of experience designing and leading creative for global brands.

My expertise is crafting integrated campaigns and leading award-winning experiential activations that connect emotionally and drive results. I believe in strong concepts, beautiful execution, and empowering teams to do their best work.

Download Resume

Alexandria Romel

Senior Art Director | Experiential Marketing | Visual Storyteller

Contact

(414) 520-5067
alexandriaromel@yahoo.com
LinkedIn

Education

University of Wisconsin-Milwaukee
Bachelor’s Degree in Graphic Design
2009 – 2013

Core Skills

  • Adobe Creative Suite

  • Branding & Identity Design

  • Presentation Development

  • Art Direction

  • Creative Concepting

  • Campaign Development

  • Visual Storytelling

  • Cross-Functional Collaboration

  • Experiential Marketing Strategy

  • Management & Mentoring

  • Client Relations

Core Strengths

  • Creative and Visual Direction

  • High Attention to Detail

  • Multi-Disciplinary Collaboration

  • Analytical & Strategic Thinking

  • Process-Oriented

  • Calm Under Pressure

  • Reliable & Thorough

  • Real-Time Feedback

Work Experience

Kahler Slater

Senior Brand Designer IV • Milwaukee, WI
Aug 2025 – Present

  • Integrated brand identity into architectural environments to create cohesive spatial experiences

  • Designed environmental graphics, signage, and wayfinding systems to enhance usability and storytelling

  • Translated brand strategies into tangible architectural touchpoints across diverse industries

  • Directed concept development and visual storytelling for branded spaces aligned with client objectives

  • Collaborated with cross-disciplinary teams to deliver innovative, design-forward solutions

GMR Marketing

Senior Art Director • Milwaukee, WI
May 2024 – May 2025

  • Led creative strategy and execution for large-scale,culturally relevant brand activations

  • Directed multi-disciplinary teams to align strategic,innovative creative with client objectives

  • Integrated mobile and digital touchpoints to boost audience engagement

  • Led consistent visual storytelling across print, digital, and video formats

  • Provided design leadership and nurtured emerging creative talent through thoughtful management and mentorship

Art Director • Apr 2019 – May 2024

Senior Graphic Designer • Oct 2016 – Mar 2019

Graphic Designer • Oct 2013 – Sep 2016

Graphic Design Intern • May 2013 – Sep 2013

Skylight Music Theatre

Graphic Design Intern • Milwaukee, WI
August 2012 – December 2012

  • Supported in-house design needs for marketing and promotion materials, gaining hands-on experience in print production and branding

Previous Clients