Xfinity Gaming
Since 2019, I’ve helped shape Xfinity Gaming into an evolving platform designed to meet gamers where they play, stream, and compete. Through strategic partnerships, live activations, and content-first campaigns, we built an authentic brand presence in a space often wary of inauthenticity. I contributed to everything from influencer collabs and beta drops to marquee moments like teaming up with FaZe Clan and setting a Guinness World Record—delivering creative that felt native, culturally relevant, and earned the trust of the gaming community.
-
To position Xfinity as a top-choice internet provider among gamers by embedding the brand into gaming culture through meaningful, relevant, and entertaining activations—ultimately driving awareness, engagement, and brand affinity within the gaming community.
-
We created for a spectrum of gamers—from casual players who follow creators and engage in mainstream titles, to hardcore fans immersed in competitive play and esports culture. Across all efforts, we prioritized authenticity and cultural alignment, knowing that the gaming community values relevance, originality, and deep platform fluency. Our approach also considered influencers, streamers, and gaming partners as collaborators, not just amplifiers—ensuring each activation was built with their voices and communities in mind.
-
As Senior Art Director, I led creative direction across all activations under the Xfinity Gaming umbrella. This included concept development, design oversight, brand integration, and art direction for content like photoshoots, livestream graphics, social assets, and physical experiences. I ensured all creative aligned with both the Xfinity brand and gaming culture—balancing consistency with flexibility to speak natively to each platform and partnership.
-
This work was made possible through close collaboration with a multidisciplinary team that included a copywriter, designer, motion designer, creative director, project manager, account team, and content producers. Together, we partnered with external creators, production teams, esports organizations, and brand stakeholders to bring each activation to life—from concept to real-world impact.
Xfinity x Esports Awards
To cement Xfinity’s place in gaming culture, we created a breakthrough moment at the 2023 Esports Awards—one of the most-watched events in the industry. Hosted at Resorts World Las Vegas, the experience blended spectacle with strategy, culminating in a Guinness World Record for the Largest Digital Videogame Display during a celebrity PAC-MAN™ showdown. With over 450 top influencers in attendance and 22 million viewers tuning in, Xfinity made an unforgettable statement at the epicenter of gaming.
Xfinity x Sophia Smith
Xfinity partnered with soccer star Sophia Smith and EA FC25 to design a custom jersey set inspired by Sophia’s unique style and interests. The jersey was featured both digitally in-game and physically printed as a limited-edition kit. To celebrate the collaboration, we created personalized versions with partner names and gifted them as special keepsakes—blending gaming and sports culture while engaging fans at the intersection of connectivity, creativity, and style.
Fortnite x Xfinity City
Xfinity imagined a bold entry into Fortnite with a fully custom map designed to immerse players in an epic, brand-driven adventure. Set in a futuristic city under siege by zombies, the experience tasked gamers with defending a central beacon tower—the heart of Xfinity’s fictional power grid. Layered with in-world branding, subtle storytelling, and nods to Team Xfinity partners, the map was crafted to feel both native to the platform and rich with detail. While the activation never launched due to promotional rights conflicts, it stands as a compelling exploration of how branded content can live authentically within the gaming universe
Programs & Platforms
-
![]()
Call of Duty Beta Launch Stream
From 2018 to 2024, Xfinity partnered with Call of Duty to give fans early access to beta codes—solidifying the brand’s reputation as a go-to internet provider for gamers. Each year, the campaign was promoted across social platforms and amplified through popular streamers and celebrity guests, blending entertainment with exclusivity. In 2020, the program leveled up with a two-day livestream event for Black Ops Cold War, featuring Austin Creed, Allie Long, Gordon Hayward, Marshawn Lynch, GoldGlove, and many more. As the campaign evolved, I led creative consistency across yearly executions—adapting Xfinity’s branding to align with each new game release while ensuring every touchpoint felt platform-native and culturally relevant.
-
![]()
Team Xfinity Partnerships
During my time on Xfinity Gaming, partnerships were a key focus—including the launch of “Team Xfinity,” a collective of standout talent featuring names like Bugha, Gordon Hayward, Ms. Basketball, Sophia Smith, BasicallyIDoWrk, GoldGlove, FemSteph, Elspeth, JoshOG, FaZe Clan, MsAsh and many more. I contributed to numerous aspects of this initiative, from leading gifting brainstorms and developing photoshoot guides to creating wardrobe and apparel style guides. I also directed a variety of promotional social content—both static and motion—ensuring consistent storytelling and a strong, unified visual identity across all brand touchpoints.
-
![]()
Digital & Social Toolkits
I led the art direction for a wide range of digital assets, including banner suites and social posts across multiple campaign types. This work spanned sweepstakes promotions, BAU content, Twitch homepage graphics, award announcements, competition highlights, new partnership reveals, and Xfinity homepage features—ensuring visual consistency, brand alignment, and engaging creative across platforms.
-
![]()
Xfinity x Evil Geniuses
While Xfinity was a sponsor of Evil Geniuses, I led the art direction and helped outfit their training facility with custom Xfinity branding. The space featured dedicated rooms for each of Evil Geniuses' esports teams, each designed with tailored visual identities. I also contributed to early concepting to enhance the overall player experience, blending performance, recovery, and team culture into the environment.
